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The adventures and struggles of a petite, geeky journalist-in-training living in New Zealand.
I read this (above) interesting article whilst browsing through fashion blogs, and although I’m kind of late to the party, I think it’s something worth thinking about, as someone who’s studied the media and who is training to become a professional journalist hoping to write about fashion someday.
Personally, I don’t think magazine editors have anything to worry about from bloggers. Anyone and their dog can start a blog these days, and the possibility of actually reaching your target audience is kinda low, with so many billions of websites out there. There are a list of fashion blogs I follow, but I still love fashion magazines and their editorials, which are much better written than most blog posts. In fact, I pretty much prowl around bookstores every month until I get the most current issues of every publication I follow. I love the way they smell, the fact that they’re not just about fashion, but also about wider issues that are of concern to women. Sure, fashion is the key focus, but it’s not the only thing within these magazines. There are loads of really well-researched, well thought out feature articles, and to suspect that fashion blogs can ever threaten these is almost an insult to the journalists who work on fashion magazines. Bloggers (mostly) do what they do for fun. They don’t really take the effort to interview, research and organize the information in a way that is informative and entertaining at the same time. Me, I write mostly for entertainment value, at least on this blog. On my other blog, I’ll present my opinion on things, but I have never done as much research as a professional journalist would on a three hundred word article on whatever it is that they’re writing about. Journalists don’t just hop on the internet, read a few articles and then regurgitate what they’ve read.
I read blogs because I enjoy looking at the pictures of natty dressers, mostly. Some people’s style appeal to me, and I like to see how they put together outfits. Bloggers’ outfit posts are usually more relatable than magazine photoshoots but magazines are informative escapism.
So there’s my two cents. Personally, I don’t even think there should be any conflict between professional fashion journalists and bloggers. They don’t even work in the same medium, really. With blogging, it’s really about making sure that your blog is on the first couple of pages of search results and that there are links to it everywhere. It’s about posting as frequently as possible so that it’s constantly near the top. Magazines come out regularly so people know when to expect them, and it’s not about how many pages the mag’s got, but how much substance it has within those pages. From a personal viewpoint, I hardly read anything that bloggers write, preferring to look at their pictures, but I read just about every word in those magazines.